Inside the work

Four ads. One winner.
The other three teach us why.

Most agencies test creative because they should. We test creative because every loser tells us something the winner can't.

Real test · Skincare brand

7-day spend · $24k

LumeskinSponsored ·

Your skin, but make it glow ✨

lumeskin.coThe morning glow ritual

Shop now

1.2K 142 comments

Like Comment Share

ROAS1.4×

CPC$1.82

CTR0.9%

HookLifestyle

LumeskinSponsored ·

Why I quit my 9–5 to build this →

lumeskin.coOur founder's story

Learn more

890 76 comments

Like Comment Share

ROAS2.1×

CPC$1.42

CTR1.4%

HookFounder POV

LumeskinSponsored ·

I was skeptical… then week 2 hit 😮

★★★★★

lumeskin.coReal reviews, real results

Shop now

4.7K 612 comments

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ROAS5.4×

CPC$0.62

CTR3.1%

HookUGC review

LumeskinSponsored ·

Tired, dull skin? Here's the fix.

BeforeAfter

lumeskin.coBefore & after in 14 days

Get 20% off

1.5K 203 comments

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ROAS1.9×

CPC$1.61

CTR1.1%

HookProblem/solution

Inside the work

Same brand. Top of Google.
For less per click.

We don't just bid harder — we earn a higher Quality Score, so Google charges us less for the #1 ad slot. Here's a live search auction resolving.

Live auction · "vitamin c serum"

Avg. position · 1.0

Google

vitamin c serum for glow

AllShoppingImagesNewsMaps

About 47,300,000 results (0.42 seconds)

Sponsoredlumeskin.co

Vitamin C Glow Serum — Clinically Proven Results

Visible brightening in 14 days or your money back. 12,000+ five-star reviews. Free shipping over $40 — shop the bestseller today.

Shop Serums ›Read Reviews ›14-Day Trial ›

Quality Score9/10

CTR7.8%

CPC$0.74

Conv. rate5.1%

Sponsoredglow-generic.com

Buy Face Serum Online — Big Discounts

Shop vitamin C serums and more. Limited-time sale on all skincare items this week.

Quality Score5/10

CTR2.1%

CPC$1.90

Conv. rate1.4%

Sponsoredskinmart.com

Vitamin C Serums — Free 2-Day Shipping

Wide selection of serums from top brands. Subscribe & save 15% on every order.

Quality Score6/10

CTR3.0%

CPC$1.55

Conv. rate1.9%

What's actually included

No vague retainers.
Concrete deliverables.

Every line below ships every month. If we promised it, you'll get it — itemized, on time, accountable.

Most paid-media retainers hide creative production costs, treat reporting as an afterthought, and use "optimization" as a black box that justifies the invoice.

We do the opposite. You see the creative calendar, the test plan, the daily budget shifts. The work is visible because we want you to know exactly what your spend is buying.

Every lever we pull Campaign strategy Audience research Creative production A/B testing Retargeting flows ROI optimization

Account audit + structure rebuild

Full account audit, pixel/CAPI verification, restructured campaigns aligned to funnel stages.

Month 1

Creative batch (20–40 ads)

UGC, statics, motion, founder content — produced by our in-house team and tested systematically.

Monthly

A/B test calendar

Pre-planned hypothesis tests with budget, duration, and success criteria — not random "boost and hope."

Monthly

Daily account management

Budget shifts, audience refreshes, creative refresh on declining sets. Active hands on the account, every business day.

Daily

Weekly performance reports

Revenue-attributed ROAS, learnings from tests, what's scaling next. Plain English, no chart spam.

Weekly

Strategy review

Monthly 90-minute strategic review with the lead media buyer on your account. Decisions made, not just summarized.

Monthly

Slack-level access

Direct line to the team — questions answered in hours, not the next quarterly review.

Always-on

Our approach

From cold audience
to recurring buyer.

A four-stage process designed to find your scaling thesis fast — and then ride it until the math stops working.

Week 1 · Diagnose

Find the bleeding.

Full audit of both Google and Meta accounts, creative and keyword inventory, pixel/CAPI and Google conversion-tracking health check, audience analysis. We come out of week one with a ranked list of what's costing you money — and what's quietly working that you haven't doubled down on.

Weeks 2–4 · Launch

Test ten angles, not one.

Multiple creative angles against multiple audiences with clear test budgets. We're not trying to find "the" winner — we're surfacing the top 20% of combinations that deserve more spend.

Weeks 5–8 · Scale

Pour fuel on what works.

Once a winning angle proves stable for 5+ days, we 3× the budget and start scaling. Daily monitoring for fatigue, daily creative refresh on declining sets. You don't survive scale without infrastructure.

Ongoing · Compound

Build a creative engine.

Every winning ad teaches us something. We turn those learnings into briefs for the next batch — so each month, the creative pipeline gets sharper and the cost-per-customer drops.

How we compare

Same platforms.
Different operators.

Most paid agencies hand you an account manager. We give you a media buyer who runs Google and Meta together — and actually shows up to fight for your ROAS.

Most paid agencies

Broadcast & pray

Boost-button mentality dressed up as "performance"

Same 4 ad variants tested for 6 months. Creative fatigue ignored.

Optimize toward platform-reported ROAS — not real revenue

Junior account manager learning on your spend

Creative production billed separately, then outsourced

Davnoot

Test infrastructure

Systematic A/B framework with hypothesis-driven tests

20–40 fresh variants per month. Fatigue measured daily.

Tied to incremental revenue — pre/post tests and geo holdouts

Senior media buyer on every account. No buffer layer.

In-house creative team. Included, not add-on.

Case in point

From break-even
to profitable scale.

6-month engagement · DTC skincare

+384%

Return on ad spend

A clean skincare brand was running Meta at 1.4× ROAS — losing money after COGS. In six months we rebuilt the creative pipeline, shifted the account structure, and ran 180+ creative tests. ROAS hit 5.4× at 4× the daily spend. They've now hired internally to keep up with what we built.

5.4×

Peak ROAS

4×

Spend scaled

180+

Creative tests

How to work with us

Three ways
to start.

Whether you want a sharp test or a full-funnel buildout, choose the path that fits where you are now.

Paid Pilot

90-day test · One-time

For Brands testing whether we're the right fit before signing a retainer.

Spend $15k+/month ad spend

Includes

Full account audit
15–20 ad variants tested
Account restructure
Weekly reports
Final readout + roadmap

Start a pilot →

Paid Growth

Monthly retainer · 6mo min

For Brands ready to scale Google + Meta as their primary acquisition engine.

Spend $30k–$200k+/month ad spend

Includes

Everything in Pilot, plus:
20–40 new ad variants/mo
In-house creative production
Daily account management
Full retargeting buildout
Senior media buyer + creative lead

Start growth →

Paid Enterprise

Multi-account · Custom

For Multi-brand operators, holding companies, accounts above $500k/mo.

Spend $500k+/month across brands

Includes

Everything in Growth, plus:
Multi-account orchestration
Dedicated creative team (3+)
Custom attribution stack
Incrementality testing
Weekly executive syncs

Discuss enterprise →

Client voice

What the work
sounds like.

Three clients, three different paid-media problems we untangled.

We had three agencies before Davnoot — all blamed iOS. They showed us the real attribution within two weeks. Brutal but useful.

R. Verma Founder · DTC skincare

Their creative team shipped 180 ads in six months. Our previous agency did 22 in a year. The math on the difference is obvious now.

J. Sharma CMO · Supplements

They told us to cut spend by 40% in month two because the funnel wasn't ready. Most agencies would've kept burning. That call earned my trust.

N. Chowdhury CEO · Subscription

FAQ

Honest answers
to hard questions.

What's the minimum ad spend you'll work with?+

$15k/month in ad budget. Below that, the math on hiring a senior team doesn't work for either of us. Above $15k, our economics start to make obvious sense.

How does iOS tracking affect what you can do?+

Significantly less than most agencies will admit. We implement CAPI, server-side GTM, and offline conversion uploads as table stakes. The brands that lose most to iOS are the ones still relying on browser pixels alone.

Will you produce the creative or do I need to?+

We produce. In-house team of designers, video editors, and copywriters. You provide raw assets and brand guidelines — we handle the rest.

How do you measure success if the platforms' reporting lies?+

We benchmark against incremental revenue — measured through pre/post tests, geo holdouts, and post-purchase surveys. If Meta says 4× ROAS and your bank says 1.8×, your bank is right.

What's your contract term?+

90-day pilot, then month-to-month. We don't lock clients in. Most stay 18+ months because the work compounds.

Precision targeting.
Scalable revenue.

Four ads. One winner.
The other three teach us why.

Same brand. Top of Google.
For less per click.

No vague retainers.
Concrete deliverables.

From cold audience
to recurring buyer.

Find the bleeding.

Test ten angles, not one.

Pour fuel on what works.

Build a creative engine.

Same platforms.
Different operators.

From break-even
to profitable scale.

Three ways
to start.

What the work
sounds like.

Tools we actually use.

Honest answers
to hard questions.

Paid is stronger
with support.

Let's make paid
profitable again.

Four ads. One winner.The other three teach us why.

Same brand. Top of Google.For less per click.

No vague retainers.Concrete deliverables.

From cold audienceto recurring buyer.

Find the bleeding.

Test ten angles, not one.

Pour fuel on what works.

Build a creative engine.

Same platforms.Different operators.

From break-evento profitable scale.

Three waysto start.

What the worksounds like.

Tools we actually use.

Honest answersto hard questions.

Paid is strongerwith support.

Let's make paidprofitable again.

Four ads. One winner.
The other three teach us why.

Same brand. Top of Google.
For less per click.

No vague retainers.
Concrete deliverables.

From cold audience
to recurring buyer.

Same platforms.
Different operators.

From break-even
to profitable scale.

Three ways
to start.

What the work
sounds like.

Honest answers
to hard questions.

Paid is stronger
with support.

Let's make paid
profitable again.