06 · Custom software development

Built for your business.
Engineered to scale.

Generic SaaS works until it doesn't. When your operation outgrows off-the-shelf tools, we build the web apps, internal systems, integrations, and dashboards your specific business actually needs — owned by you, designed to compound.

Book a free architecture call
Live build · Custom CRM deployment
// Davnoot custom CRM — synced ops dashboard
const pipeline = await db.query(
'SELECT * FROM leads WHERE stage = "hot"'
)
→ 42 hot leads synced to dashboard
// deploying...
Pipeline value
$847K
Hot leads
42
Conv. rate
14%
-73%ops time · Custom CRM
14×faster reporting · Dashboards
$0SaaS bloat removed · Year one
99.9%uptime · Production systems
-73%ops time · Custom CRM
14×faster reporting · Dashboards
$0SaaS bloat removed · Year one
99.9%uptime · Production systems
Inside the work

From spreadsheets
to a real operating system.

A real DTC client. Eight SaaS tools collapsed into one custom platform. Same data, in one place, finally talking to itself.

Real client · DTC ops platform
Production · Live deploy
orders.ts ops-platform · main
1
2
3
4
5
6
7
8
9
import { db } from "./db";
// reconcile paid orders every minute
export async function syncOrders() {
  const orders = await db.orders
    .where({ status: "paid" })
    .limit(50);

  return reconcile(orders);
}
$ npm run deploy --prod
✓ build complete · 1.2s · 0 errors
✓ deployed → ops.client.com · 200 OK
Capabilities

Engineering
that compounds.

Most dev shops build features. We build systems — designed to run for years, owned by you, with code your future team can actually maintain.

01

Web applications

Customer-facing apps, member portals, and SaaS products built on modern stacks. Production-grade architecture from day one, not bolted on later.

02

Internal tools

Operations dashboards, admin panels, custom CRMs. The systems your team uses every day deserve to be designed for them — not retrofitted from generic SaaS.

03

API integrations

We make your tools talk to each other. Shopify, Stripe, your ERP, your CRM, your data warehouse — connected with real engineering, not no-code duct tape.

04

Custom dashboards

Executive dashboards that pull real-time data from every system you run. The single pane of glass your finance, ops, and growth teams have wanted for years.

05

Automation systems

Workflow automation that removes humans from the loop on the right tasks. Hours back per week, errors down, and your team focused on what only humans can do.

06

Cloud infrastructure

AWS, Vercel, GCP — production-grade hosting, monitoring, and scaling. Your software runs reliably under load. We sweat the boring parts so you don't have to.

What's actually included

Software, shipped
with accountability.

Every milestone has a delivery date. Every line of code is yours.

Most dev shops bill time and materials, scope creeps, and you're stuck with a half-finished system you can't extend without them. That's a hostage situation dressed up as a partnership.

We work fixed-bid against clear milestones, ship in two-week sprints, and hand you full code ownership at every stage. If you wanted to walk away after sprint two, you could — with everything we built.

Discovery & architecture
2-week deep-dive into requirements, current systems, and technical constraints. Output: architecture doc, sprint plan, fixed bid.
Phase 1
Sprint-based development
Two-week sprints with clear deliverables, demos, and acceptance criteria. No "next sprint we'll get to it" — every sprint ships.
Bi-weekly
Code ownership transfer
Code lives in your GitHub from sprint 1. Full ownership, full transparency, full ability to take it elsewhere if needed.
Always-on
Production deployment
Infrastructure setup, monitoring, alerting, and CI/CD pipeline. The boring engineering that keeps systems running for years.
Launch
Documentation
Technical docs, runbooks, architecture diagrams. Future-team-readable — not just what we built but why.
Always-on
Training & handoff
Your team trained on the codebase, deploy pipeline, and operating procedures. Hand-off, not lock-in.
Launch
Optional ongoing support
Monthly retainer for maintenance, new features, and on-call. Optional — most clients renew because we know the system.
Post-launch
Our approach

Fixed scope.
Real ownership.

Software projects fail because of scope ambiguity, not technical complexity. We solve that first.

01
Weeks 1–2 · Discovery

Get the requirements right.

Two weeks of deep work: stakeholder interviews, current-state mapping, technical constraint analysis. Output is an architecture doc, sprint plan, and fixed bid — not vibes.

02
Weeks 3–4 · Foundation

Build the skeleton.

Database schema, authentication, deployment pipeline, monitoring. The foundation that everything else sits on — invisible if done well, catastrophic if done poorly.

03
Weeks 5+ · Sprints

Ship every two weeks.

Demo at the end of every sprint. Working software in your hands continuously. Course corrections happen in days, not at the end of a six-month death march.

04
Launch + beyond

Hand it off properly.

Documentation, team training, runbooks, and a clean codebase your future engineers will thank us for. Then optional ongoing support — only if you want it.

How we compare

Same code.
Different incentives.

The dev shop model is broken because of who profits from delays. We rebuilt the incentive structure.

Most dev shops
Time & materials
Billed hourly — slower delivery = more revenue
Code lives in their repos until you've paid the final invoice
No fixed scope — "change requests" creep budgets 2–4×
Junior devs assigned to your project, learning on your dime
Documentation skipped to "save time"
Davnoot
Fixed-bid, real ownership
Fixed-bid sprints — faster delivery = mutual win
Code in your GitHub from sprint 1. Walk away anytime.
Scope locked after discovery; change orders are explicit, not hidden
Senior engineers (5+ yrs) on every project. Always.
Documentation is a deliverable, not an afterthought
Case in point

Eight tools
into one platform.

5-month build · DTC ops platform
-73%
Operational hours per week

A DTC brand running on eight different SaaS tools with manual sync between them was hemorrhaging ops time and SaaS spend. We built a unified operations platform that replaced all eight, paid for itself in 9 months, and saved their ops team three full working days a week.

8 → 1
Tools consolidated
$11k/mo
SaaS spend cut
9mo
Payback period
How to work with us

Three ways
to start.

Whether you need a feasibility check or a long-term build partner, choose the path that fits.

Discovery Sprint
2-week diagnostic · One-time
ForBrands who want a clear plan and fixed bid before committing to a build.
Timeline2 weeks
Includes
  • Stakeholder interviews
  • Current-state mapping
  • Technical architecture doc
  • Sprint plan + timeline
  • Fixed bid for full build
  • Discovery credited toward build
Long-term Partner
Embedded team · 12mo+
ForBrands that need an ongoing engineering capability without hiring in-house.
Timeline12+ months
Includes
  • Everything in Build, plus:
  • Embedded 2–5 person team
  • Ongoing feature development
  • 24/7 production support
  • Quarterly architecture reviews
  • Weekly leadership syncs
Client voice

What the work
sounds like.

Three clients, three different builds we shipped on time.

"

Fixed bid. Hit the date. Code in our GitHub from week one. After two failed projects with other shops, I didn't think this existed.

HB
H. Bhalla COO · DTC apparel
"

They told us the architecture we were planning wouldn't scale. Painful conversation. Right call. Saved us six months and a rebuild.

SM
S. Mukherjee CTO · Logistics
"

Our ops team got three working days back per week. The internal tool paid for itself before launch was even announced.

PJ
P. Jain CEO · Subscription
Our stack

Tech we actually ship on.

Strong opinions, modern stack. Boring where it matters, sharp where it counts.

Next.js TypeScript React Node.js Postgres Prisma Vercel AWS Stripe Shopify API Linear GitHub Actions
FAQ

Honest answers
to hard questions.

Do I own the code you write?+
Completely. Your GitHub, your repos, your IP from sprint one. We work in your environment, not behind a curtain. If you want to take the code elsewhere at any point, nothing stops you.
How do you handle scope creep?+
Scope is locked after the 2-week discovery sprint. New requests get explicit change orders with revised timeline and cost — you decide whether they're worth it. No hidden creep, no surprise invoices.
What's the smallest project you'll take on?+
Practical floor is about $40k. Below that, the discovery overhead eats too much of the project. Most builds are $60k–$300k for a first deliverable, then optional ongoing support.
Will the code be maintainable after handoff?+
That's the whole point. Modern stack, conventional architecture, real documentation, test coverage, and CI/CD. Any competent engineer should be able to pick it up. We routinely hand off to in-house teams who continue building on top of what we shipped.
Do you offer ongoing support after launch?+
Optional. Monthly retainer for maintenance, new features, and on-call. About 70% of clients renew because we already know the system — but it's never required, and you can take support in-house any time.
Pairs well with

Software enables
every other channel.

Ready when you are

Let's build the
system you actually need.

Book a free 30-minute architecture call. We'll review your current stack, identify the biggest leverage point, and tell you what we'd build first.

Book an architecture call