We run Google (Search, Shopping, Performance Max) and Meta (Facebook, Instagram, Reels) for Montreal businesses, French-first when the audience is French, tuned to Quebec's advertising rules, and geo-targeted right down to the borough. We're based here, so your account isn't managed from another time zone.
Book a free Montreal ad audit →Half your buyers scroll in French, the rest in English, and a lot of them switch mid-thought. Run one flat English campaign across the whole city and you quietly overpay for the reach you do get and lose the audience you don't.
The Montreal market rewards agencies that treat French as the primary language, not a translation added at the end. Ad copy written directly in French converts better than copy run through a translator, and Quebec's French-language advertising rules mean French isn't optional for a brand serving the local market anyway. We write and test creative natively in both languages and let the data decide the split per audience.
There's also a real cost advantage. Meta and Google auctions in Montreal clear well below Toronto's, so the same budget buys more impressions and clicks here. Pair that with borough-level geo-targeting, the Plateau, Mile End, Griffintown, the West Island, and you can concentrate spend where your actual customers are instead of paying to reach the whole province. This is our paid ads playbook, run for the city we live in.
Google captures the demand that already exists here. Meta creates it. We run both against the same revenue target.
Bilingual keyword coverage for the exact terms Montrealers type, English and French, with Quality Score work that earns the top slot for less per click.
Merchant Center feeds and Performance Max campaigns fed with clean data and geo-fenced to your Montreal service area, not left on autopilot to spend anywhere.
Feed and Stories campaigns that use Montreal's lower CPMs to test wide, then concentrate spend on the audiences and boroughs that convert.
French and English hooks built for Reels, where cheap local reach and native-language creative together drive the lowest cost-per-result on the account.
A steady batch of statics, UGC, and motion tested by hypothesis, with each language's winners promoted and tired creative retired before it drags results down.
Meta CAPI, server-side GTM, and GA4 configured so reporting ties to real revenue and survives iOS signal loss, the part most Montreal accounts get wrong.
A four-stage path from a messy or brand-new account to profitable, bilingual scale across Google and Meta.
We audit both accounts, check tracking and CAPI health, review the French/English split, and flag budget that's leaking to out-of-market clicks or the wrong boroughs.
Restructured campaigns, geo-layers around your real service area, and a first batch of French-first and English creative launched with clear test budgets.
Once a language-and-audience combination proves stable, we push budget behind it, watch for fatigue daily, and keep Montreal's cheaper CPMs working in your favour.
New creative every month for each language, tighter geo and audience refinement, and reporting that always ties back to revenue, not platform-reported ROAS.
Book a free 30-minute audit. We'll review your Google and Meta accounts, check your French/English split and tracking, and show you exactly where the budget is leaking.