What are Meta Ads?+
Meta Ads are the paid ads that run across Meta's platforms, mainly
Facebook and Instagram. You use them to put a product, a service, or an offer in front of a defined
audience.
Meta Ads · Facebook and Instagram · Montreal
Meta Ads Agency
Montreal.
Facebook and Instagram campaigns built around the audience and the offer.
Meta advertising reaches people before they search. It puts your products and services in front of new customers, and it brings back the ones who looked once and left.
Davnoot runs Meta Ads campaigns across Facebook and Instagram, built around who you are targeting, what you are offering them, where they are, and what counts as a result.
Talk to us about Meta Ads →Live Meta performance · Spring campaign
Placements
Reels · Feed · Stories
Blended ROAS4.1×
Creative test
A/B/C · same audience
Variant A1.8×
Variant B4.7×Winner
Variant C2.1×
Best variant4.7×
5.4×ROAS · Ecommerce brand
-46%cost per acquisition
+320%qualified leads
180+creative tests run
5.4×ROAS · Ecommerce brand
-46%cost per acquisition
+320%qualified leads
180+creative tests run
Why it works
Meta Ads for
Montreal businesses.
Meta advertising does not wait for a search. It reaches people by where they live, what they are interested in, and what they have already done with the business. That covers two jobs at once: finding new customers, and going back for the ones who left without buying.
We manage Meta Ads campaigns across Facebook and Instagram. Four answers shape the account: who the audience is, what the offer is, which locations it runs in, and what the campaign is meant to do. Change one and the structure changes with it.
For Montreal businesses that means pointing campaigns at the service areas and the customer groups the business can actually sell to, not at the whole island. A wider audience is not a better one.
Meta ad creative
The advertisement has to
say it quickly.
A Meta ad interrupts something. It gets a second or two to land the offer before the thumb moves on. That is why the creative carries more of the result here than the targeting does.
So we run combinations of images, videos, headlines, copy, and calls to action against each other and keep the ones that earn their spend. The same tests catch an ad going stale, which means the refresh happens before the cost per lead announces it.
Real test · Skincare brand
7-day spend · $24k
LumeskinSponsored ·
Your skin, but make it glow ✨
lumeskin.coThe
morning glow ritual
Shop now
1.2K
142 comments
Like
Comment
Share
ROAS1.4×
CPC$1.82
CTR0.9%
HookLifestyle
LumeskinSponsored ·
Why I quit my 9–5 to build this →
lumeskin.coOur
founder's story
Learn more
890
76 comments
Like
Comment
Share
ROAS2.1×
CPC$1.42
CTR1.4%
HookFounder POV
LumeskinSponsored ·
I was skeptical… then week 2 hit 😮
★★★★★lumeskin.coReal
reviews, real results
Shop now
4.7K
612 comments
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Comment
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ROAS5.4×
CPC$0.62
CTR3.1%
HookUGC review
LumeskinSponsored ·
Tired, dull skin? Here's the fix.
BeforeAfterlumeskin.coBefore & after in 14 days
Get 20% off
1.5K
203 comments
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Comment
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ROAS1.9×
CPC$1.61
CTR1.1%
HookProblem/solution
What's included
Meta Ads campaign
management.
We build campaigns for lead generation, ecommerce sales, website traffic, local business promotion, retargeting, or brand awareness. Which one you are after, and who you need to reach, decides how the account gets structured.
For a service business, Meta Ads brings in enquiries through a landing page or a lead form. For an ecommerce business, it promotes the products and pulls people back to the site after they have left it.
Either way we count the same four things: leads, bookings, purchases, revenue. Clicks are not on that list.
Every lever we pull
Campaign strategy
Audience targeting
Creative testing
Retargeting
Conversion tracking
Ongoing optimization
Campaign objective and structure
We pick the goal first and build the campaign for
it. Lead generation and ecommerce sales are not the same account.
Setup
Location and demographic targeting
The service areas the business actually covers, and
the customer groups inside them, rather than the whole city.
Setup
Interest and behaviour audiences
We build interest-based audiences and run them
against each other, because the first guess at an audience is rarely the best one.
Ongoing
Website and engagement audiences
People who visited the website or engaged with the
business on Facebook and Instagram, segmented by what they did.
Setup
Customer and lookalike audiences
We upload your customer list as an audience and
build lookalikes off it once the list is long enough to be worth it.
Month 1
Facebook and Instagram placements
Feed, Reels, and Stories set up with creative sized
and written for each one instead of one asset stretched across all of them.
Setup
Ad creative
Images and videos that land the offer in the first
second, which is most of what the ad gets.
Monthly
Headlines, copy, and calls to action
One set per angle, so we test the combinations
against each other instead of swapping them on a hunch.
Monthly
Creative testing and refresh
Tests that show which combination performs, and that
flag an ad while it is tiring rather than after it has.
Ongoing
Lead forms and landing pages
We collect enquiries through a landing page or an
on-platform lead form, whichever suits the offer and the audience.
Setup
Retargeting campaigns
Separate messages for website visitors, ad
interactions, and past engagement, because those three people are not at the same stage.
Ongoing
Conversion tracking and reporting
We track leads, bookings, and purchases as
conversions, then report them against cost per lead, cost per acquisition, and return on ad spend.
Monthly
Process
How a Meta campaign
gets built.
Four stages, in that order. Most people do not call or buy the first time they see a business, which is why stage four holds the retargeting and the optimization and never really closes.
01
Before launch
Audience, offer, objective.
We agree on who the campaign is for, what it is offering them, which locations it covers, and what counts as a result. Everything after this is downstream of those four answers.
02
Setup
Campaigns and audiences.
We build the campaign structure for that objective, then the audiences: location, demographics, interests, website visitors, previous engagement, customer lists, and lookalikes where they make sense.
03
First weeks
Creative testing.
We test images, videos, headlines, copy, and calls to action in combination against one audience. Hold the audience still and the difference in results belongs to the ad, not to who saw it.
04
Ongoing
Retargeting and optimization.
People who visited the website, interacted with an ad, or engaged with the business get a different message from a cold audience. We decide what runs next from the tracked numbers.
How we compare
Launching a campaign
is not managing one.
Plenty of Meta accounts get set up once and then left alone. The result moves later: which audience gets tested next, which creative is tiring, which number you are deciding against.
Most paid agencies
Broadcast & pray
Boost-button mentality dressed up as "performance"
Same 4 ad variants tested for 6 months. Creative fatigue ignored.
Optimize toward platform-reported ROAS, not real revenue
Junior account manager learning on your spend
Creative production billed separately, then outsourced
Davnoot
Test infrastructure
Every A/B test starts from a written hypothesis
20–40 fresh variants per month. Fatigue measured daily.
Tied to incremental revenue: pre/post tests and geo holdouts
Senior media buyer on every account. No buffer layer.
In-house creative team. Included, not add-on.
Case in point
From losing money
to scalable growth.
+384%
Return on ad spend
An ecommerce brand came to us with Facebook and Instagram campaigns that were losing money. Constant creative testing, tighter audience segmentation, and eight months of optimization turned them into a profitable acquisition channel.
5.4×
ROAS
4×
Ad spend scaled
180+
Creative tests
How to work with us
Three ways
to start.
They differ on scope, on how much creative you get each month, and on how many accounts we run. Pick the one that matches where you are now.
Paid Pilot
90-day test · One-time
Paid Growth
Monthly retainer · 6mo min
Paid Enterprise
Multi-account · Custom
Client voice
What the work
sounds like.
Three clients, three different paid-media problems we untangled.
"
We had three agencies before Davnoot. All blamed iOS. They showed us the real attribution within two weeks. Brutal but useful.
"
Their creative team shipped 180 ads in six months. Our previous agency did 22 in a year. The math on the difference is obvious now.
"
They told us to cut spend by 40% in month two because the funnel wasn't ready. Most agencies would've kept burning. That call earned my trust.
Tracking and optimization
The numbers a campaign
is read by.
We watch cost per click, click-through rate, cost per lead, conversion rate, cost per acquisition, purchases, and return on ad spend. Those are the numbers that say which audiences, ads, and campaigns are doing real work and which are only spending. These are the platforms we read them in.
Meta Ads Manager
Meta CAPI
Advantage+
Meta Creative Hub
Google Analytics 4
Triple Whale
Northbeam
Server-side GTM
Hotjar
Motion
Atria
Foreplay
Figma
Looker Studio
Shopify Audiences
FAQ
Straight answers
on Meta Ads.
Are Meta Ads good for local businesses?+
Yes, as long as the campaign is pointed at the locations and the
audiences the business actually serves. Set it wider than that and you pay to reach people who cannot buy from
you.
What is the difference between Meta Ads and Google Ads?+
Google Ads reaches people who are already searching for a product or
service. Meta Ads reaches people who are not searching, based on who they are and how they have interacted
with Meta platforms.
How do you measure Meta Ads?+
By leads, purchases, and conversions, and by what each one costs: cost
per lead, cost per acquisition, revenue, and return on ad spend. Which number leads the report depends on what
the campaign was built to do.
Serving Canada
Meta Ads management
across Canada.
We manage Meta Ads for businesses across Canada, and we write a separate Facebook and Instagram strategy for each market we run in, starting with Montreal, Ottawa, and Toronto.
Local pages: Meta Ads Ottawa and Meta Ads Toronto.
Pairs well with
Meta rarely works
on its own.
Meta reaches people by who they are and what they have already done with the business. It never sees the person typing the problem into a search bar, which is what our Google Ads management in Montreal covers. For the wider view across every social platform, see our paid social agency Montreal page.
Meta Ads agency in Montreal
Talk to us about
your Meta Ads campaign.
For Montreal businesses we handle the Meta Ads strategy, the campaign setup, the audience targeting, the creative testing, the retargeting, the conversion tracking, and the optimization after launch. What we build depends on your audience, your location, your budget, your products, and what you are trying to hit. Book a call and we will tell you what we would run first and why.