Grow past the store
you already launched.
Launching is the easy part. The hard part starts the week after: traffic that doesn't convert, ad costs that climb every quarter, a store that sells during a promo and goes quiet in between. We are an ecommerce agency in Montreal that treats the build, the search traffic, the ad spend, and the repeat purchase as one system, because that is how revenue actually moves.
Book an ecommerce strategy call →Most agencies sell
one piece of it.
Some build stores. Some buy media. Some do SEO. Each has value on its own, and each one stalls at the same place: the handoff. A beautiful store nobody can find. Category pages that rank but don't convert. Ad budget pouring into a checkout that leaks. We look at the whole path, from the first search to the second order, and fix the part that is actually costing you money.
Seven disciplines,
one revenue engine.
Five core disciplines behind a growing store, plus the two marketplaces your buyers also shop. Read the whole thing top to bottom, or open any row for the full page on that discipline.
- Custom ecommerce builds on Shopify, Shopify Plus, and WooCommerce.
- Theme customization and store redesigns that keep what already converts.
- Replatforming and migrations with rankings and revenue carried across.
- Performance work and mobile-first builds, because most of your traffic is a phone.
- Keyword research mapped to real categories, not a spreadsheet of head terms.
- Technical audits covering facets, filters, pagination, and duplicate collections.
- Category and product page optimization, plus the internal links between them.
- Product and review structured data so listings earn the richer result.
- Search, Shopping, and Performance Max structured around margin, not revenue.
- Product feed optimization: titles, attributes, and the fields that decide impressions.
- Remarketing that separates browsers, cart abandoners, and past buyers.
- Conversion tracking wired to real orders, including offline and phone sales.
- Prospecting and Advantage+ built to find buyers who have never heard of you.
- Dynamic product ads driven off a catalogue that is actually maintained.
- A creative testing engine shipping new variants every week, not every quarter.
- CAPI and server-side tracking so iOS opt-outs don't blind the account.
- Abandoned cart, browse, and post-purchase flows that recover orders automatically.
- Segmentation by behaviour and value, so your best buyers stop getting the blast.
- Campaign calendars for launches, collections, and the seasons that carry your year.
- SMS where it earns its place, wired to the same profile as the email.
- Sponsored Products, Sponsored Brands, and DSP managed against ACOS targets.
- Listing and A+ content optimization so the paid click has somewhere to land.
- amazon.ca and amazon.com run as one account, not two disconnected budgets.
- Shopping ads and catalogue feeds for visual, considered-purchase categories.
- Promoted Pins built for saves and long tails, not just same-session clicks.
- Seasonal planning that starts months before the season your buyers plan for.
The right platform
is the boring one.
Catalogue size, order volume, how your ops team actually works, and what you plan to sell in three years. Those decide the platform. We don't recommend the same one to everyone, and if your current store is fine, we will tell you that instead of quoting a migration.
Fast to launch, cheap to run, and the ecosystem covers almost every edge case. The default unless something specific rules it out.
Worth it for checkout control, multi-storefront, B2B, and the automation that stops your team doing the same task by hand every morning.
When the store lives inside a serious content site, or you need ownership and control of the stack that hosted platforms won't give you.
Usually inherited rather than chosen. We maintain and optimize Magento stores, and we're straight with you about when moving off it pays for itself.
A decoupled storefront when the experience genuinely needs it. A real cost in complexity, so it needs a real reason beyond speed scores.
Subscription, rental, configurators, marketplace mechanics. Built by the same team that writes our custom software.
Good decisions need
both halves of the room.
Our developers, SEO specialists, and ad strategists sit on the same team and the same call. Design decisions get made knowing what they cost in search. Ad budgets get set knowing what the checkout can actually carry. That is harder to arrange than it sounds, and it is most of the difference.
One team, not four vendors
You get one roadmap and one weekly conversation instead of refereeing between a design shop, an SEO consultant, and two media buyers who have never spoken.
Engineers who understand search
The people writing your theme know what a faceted URL does to a crawl budget. SEO fixes get shipped instead of filed, because the same team owns both ends.
Measured on revenue, after costs
Platform-reported ROAS flatters everyone. We report blended numbers against your margin, and we will tell you when a channel isn't earning its budget.
Bilingual for the Quebec market
French and English campaigns, product copy, and flows built properly rather than machine translated. It matters here, and it shows in the conversion rate.
You own everything
Your store, your ad accounts, your data, your code. No proprietary platform to be locked into and no hostage situation if you ever decide to leave.
Scoped before we start
A named plan with dates and deliverables agreed up front. Every line is priced before the work begins, not invoiced as a surprise three months in.
If any of these sound
familiar, we can help.
Growth rarely comes from changing one thing. It usually comes from fixing several that quietly depend on each other. These are the signals that usually mean more than one is broken.
Most stores that plateau are not failing at any single thing. Traffic is fine, the ads work on paper, the store looks good. But the parts were built by different people at different times against different goals, and nobody owns the number they add up to.
The first thing we do is find which one is actually capping the others. Sometimes it's the checkout. Sometimes it's a product feed nobody has opened in a year. It is almost never the thing you were about to spend the budget on.
Proof, not promises.
Outcomes across the stores we've built and scaled. The same engine behind every discipline on this page.
Straight answers
on ecommerce.
A store is stronger
with the full engine.
The disciplines above cover the store itself. These three cover the demand around it, and the tooling underneath it.
Let's grow the store
you already have.
Book a free 30-minute call. We'll look at where your store leaks revenue today, and tell you which single fix is worth the most in the next 90 days, whether or not you hire us to do it.