Pinterest is where people plan what they buy next: the kitchen, the outfit, the wedding, the reno. We build catalog-driven Pinterest Ads with vertical pin creative, Shopping ads, and dynamic retargeting, then measure the whole thing on ROAS instead of saves.
Book a free Pinterest ads audit →On most ad platforms you interrupt people. On Pinterest you meet them while they are actively planning a purchase, which changes the economics of every click.
People do not open Pinterest to be entertained. They open it to plan a kitchen remodel, a capsule wardrobe, a wedding, a dinner, a nursery. That planning mindset means an ad is not an interruption. It is part of the research, which is why Pinterest consistently converts for considered, visual purchases.
It also behaves differently than paid social on Meta. Pins have a long shelf life, so a saved pin can keep sending you buyers months after the spend. Pair that with a clean product feed, ideally from your Shopify catalog, and Shopping ads plus dynamic retargeting do the compounding work that saves and impressions never will.
Pinterest has a wider format set than most paid channels. We match the format to the goal instead of boosting whatever pin performed organically.
Standard Pins, Idea and video ads, Carousel, Collections, Quiz, and Showcase. Each one earns its place against an awareness, consideration, or conversion goal.
Product feed setup, product groups, and Shopping ads that pull straight from your catalog, plus dynamic retargeting that shows browsers the exact items they viewed.
Interests, keywords, demographics, customer lists, engagement and site audiences, and actalike expansion. Layered into prospecting and retargeting tiers, not one flat blob.
Vertical 2:3 pins built native to how people browse Pinterest, with text overlay, lifestyle context, and variants tested per format. Not Meta creative resized and recycled.
Awareness and video views up top, consideration in the middle, conversion and catalog sales at the bottom. Budgets and bids set to the objective at each stage.
Pinterest Tag plus the Conversions API for server-side, deduplicated events. Conversion optimization, ROAS, and catalog performance reported at the product-group level.
Managed Pinterest, end to end. Setup, creative, targeting, and measurement, with a clear line item for each so you always know what your budget bought.
Most Pinterest management is a promoted pin and a monthly screenshot. That leaves the catalog, the Conversions API, and the retargeting layer, the parts that actually move ROAS, on the table.
We run the full stack. Feed and tracking first, then a campaign structure built for prospecting and retargeting, then creative and audiences we test every week against your real conversion data.
A 60-day path from a raw account to a full-funnel Pinterest engine that keeps returning on spend after the pins have aged in.
Account audit, domain verification, product feed, Pinterest Tag, and the Conversions API. Nothing launches until conversions are tracking accurately end to end.
Campaign architecture across the funnel, product groups for Shopping ads, first audiences, and a batch of native vertical pins built to be discovered.
Prospecting and retargeting live together. We test formats, audiences, and creative against real ROAS, letting the algorithm exit its learning phase on clean signal.
Scale the product groups and audiences that hit target, refresh creative before it fatigues, and expand into new formats and seasons without losing efficiency.
Most Pinterest management treats it like a smaller Meta. That leaves the parts that make Pinterest profitable switched off.
A home and decor brand was spending on Pinterest with promoted pins and no catalog. We connected the feed, installed the Conversions API, and rebuilt the account around Shopping ads and dynamic retargeting. Nine months in, Pinterest scaled to a 5.2× blended ROAS, retargeting alone hit 8.4×, and the channel now drives a third of new-customer revenue at a lower CAC than paid social.
We run Pinterest campaigns for brands across Canada, with dedicated local playbooks for our core markets. Remote-friendly everywhere else.
Pinterest rarely runs alone. These are the channels and disciplines that make it compound faster.
Book a free 30-minute Pinterest ads audit. We'll review your catalog, tracking, and current setup, then show you the three fastest paths to a profitable ROAS.