Montrealers plan the reno, the wedding, the winter wardrobe, and the dinner party on Pinterest, and they do it in French and English. We're a Montreal-based team building catalog-driven Pinterest Ads with bilingual pin creative, Shopping ads, and dynamic retargeting, measured on ROAS rather than saves.
Book a free Montreal Pinterest ads audit →Montreal Pinterest is two audiences on one platform. Francophone and anglophone Pinners search different terms, save different pins, and respond to different creative. Serve one and you leave half the city on the table.
The seasons shape the calendar too. Long Quebec winters push people indoors, and that is exactly when the kitchen remodel, the basement refinish, and the spring wedding get planned. A pin saved in January is often a purchase in April, so the smart budgets front-load creative before the demand peaks rather than chasing it after.
We're based here, we build in French and English, and we treat the two markets as separate campaigns with shared learnings. A clean product feed, ideally from your Shopify catalog, powers Shopping ads on both language tracks, while retargeting closes the planners who saved months ago. It behaves nothing like paid social on Meta, where the spend dies the moment you pause.
Pinterest has a wider format set than most paid channels. We match each one to a goal and a language, instead of boosting whatever pin happened to perform organically.
Product feed setup, product groups, and catalog Shopping ads served in French and English, plus dynamic retargeting that shows Montreal browsers the exact items they viewed.
Idea, video, and Collections pins for the top of the funnel, built to be discovered inside browse and search while people are still planning the reno or the wedding.
Bilingual keyword targeting on the terms Montrealers actually type, in both languages, so you catch "cuisine moderne" and "modern kitchen" from the same product.
Interests, demographics, customer lists, engagement and site audiences, and actalike expansion, layered into prospecting and retargeting tiers rather than one flat blob.
Vertical 2:3 pins built native to how Montrealers browse, with FR and EN text overlays, lifestyle context, and variants tested per language and format.
Pinterest Tag plus the Conversions API for server-side, deduplicated events. Conversion optimization and product-group ROAS reported by language, so you see which market pays.
A 60-day path from a raw account to a bilingual, full-funnel Pinterest engine that keeps returning on spend across both sides of the Montreal market.
Account audit, domain verification, product feed, Pinterest Tag, and the Conversions API. Nothing launches until conversions track accurately in both languages, end to end.
Campaign architecture across the funnel, product groups for Shopping ads, first audiences, and native vertical pins written separately for anglophone and francophone Montreal.
Prospecting and retargeting run on both language tracks. We test formats, keywords, and creative against real ROAS, letting each market exit its learning phase on clean signal.
Scale the language, product groups, and audiences that hit target, refresh creative before it fatigues, and time new pushes to Montreal's seasonal planning peaks.
Book a free 30-minute Montreal Pinterest ads audit. We'll review your catalog, tracking, and current setup in English and French, then show you the three fastest paths to a profitable ROAS.