Free ebook · 13 chapters · 2026 edition
The Findable
Business.
Plain-English SEO for Google and AI search. A free book for
owners and marketers who want to be found by the people already looking for them, without learning a new
vocabulary first.
It covers what we actually do on client sites: picking
keywords you can win, giving every page one job, fixing the technical problems that matter, earning links
honestly, and getting your business cited by ChatGPT, Perplexity and Google's AI Overviews.
13
Chapters, each ending with what to do this week
44
Checks in the companion checklist
0
Email addresses asked for
Why we wrote it
Most SEO advice is written
for other SEOs.
Since 2024, Google answers many questions on the results page itself, and ChatGPT and Perplexity recommend businesses by name. Much of the SEO advice still circulating was written before either of those happened.
We wrote this book for the person who runs the
business, or does its marketing alongside five other jobs. It explains how search works now, which parts of
SEO still decide who gets found, and which parts you can safely ignore. Every chapter ends with a short list
of things to do this week, tied to the matching items in our
free SEO checklist.
What's inside
Thirteen chapters,
one plan.
Read it front to back once, then use it as a reference. The last
chapter turns everything before it into a 90-day plan.
- 01
How search works now
Google, AI Overviews, ChatGPT and Perplexity: what changed and what did not.
- 02
Picking keywords you can actually win
Intent, value over volume, and reading the live results before you commit.
- 03
One page, one job
Site structure, cannibalization, and fencing keywords so your pages stop competing.
- 04
On-page SEO that reads like a human wrote it
Titles, headings, copy and internal links.
- 05
Technical SEO without the panic
Crawling, indexing, redirects, Core Web Vitals and mobile.
- 06
Content that earns its ranking
Helpfulness, first-hand experience, and when to update or delete old pages.
- 07
Local SEO
Google Business Profile, reviews, and location pages that are not templates.
- 08
Earning links honestly
What a good link is, how to earn one, and what never to buy.
- 09
Getting cited by AI
How ChatGPT, Perplexity and AI Overviews pick their sources, and how to be one.
- 10
Structured data
What schema still does in 2026, and the rules that keep it honest.
- 11
Bilingual SEO
English and French sites in Quebec and Canada, done properly.
- 12
Measuring what matters
Search Console, GA4, and a 30-minute monthly review built around leads.
- 13
Your first 90 days
A week-by-week plan, plus the full checklist and a glossary.
Who it's for
Written for the people
who run the business.
You want advanced log-file analysis or JavaScript rendering edge cases
You are looking for shortcuts, link schemes or ranking hacks
You need a tool tutorial rather than a way of thinking about search
Small and mid-sized businesses, local service companies and online stores
Marketers who handle SEO alongside everything else
Anyone who wants to brief an agency well, or check the work one is doing
Bilingual businesses in Quebec and across Canada
Share it
Recommend it,
quote it, review it.
You are welcome to share the PDF, quote short passages
with credit, and include the book in reading lists and course materials. Please link to this page rather than
hosting the file yourself, so readers always get the current edition.
Bloggers, newsletter writers and podcast hosts who want
to review the book or talk about it on air can reach us at
info@davnoot.com. We ask for an honest
review or nothing at all.
Suggested citation
Davnoot. The Findable Business: Plain-English SEO for Google and AI
Search. Montreal: Davnoot, 2026. https://www.davnoot.com/seo-book
FAQ
Questions about
the book.
Is the SEO book really free?+
Yes. The PDF and EPUB editions are free to download from this page with
no form and no email address. A paid Kindle edition will also be available on Amazon for readers who want it
in their Kindle library; the content is the same.
Is this SEO book good for beginners?+
It was written for beginners and busy generalists. It assumes no
technical background, explains every term the first time it appears, and ends with a glossary. People who
already work in SEO will find the chapters on AI search and bilingual sites the most useful.
Does the book cover AI search like ChatGPT and Google AI
Overviews?+
Yes. Chapter 9 covers how AI assistants choose the sources they cite,
how to make sure their crawlers can reach your site, how to write answers they can quote, and how to check
what ChatGPT and Perplexity currently say about your business.
Is there a French version?+
The book itself is in English for now. The companion SEO checklist is
available in both English and French, and chapter 11 is dedicated to running a bilingual English and French
website in Quebec and Canada.
Who wrote the book?+
The Davnoot team, a growth agency in Montreal working on SEO, AI search
and paid media for businesses in Canada and the United States. The examples come from the work we do on
client sites and on our own.
Keep going
Reading is step one.
Doing it is the work.
The Findable Business
Get found by the people
already looking.
Download the book, work through the checklist, and if you would
rather hand the work to someone, book a free 30-minute call. We will look at your site and tell you what we
would fix first.
