Three things live here, and they are deliberately different. The content analyzer and the Law 25 policy generator are software: they run entirely inside your own browser, nothing you type is uploaded, and no address is asked for before you see the result. The site audit is the opposite — a person on our team reads your site by hand and emails you what they find, so it needs a way to reach you and a few days to do properly.
We build the software because we needed it on client work first. When an internal script turns out to be useful enough to deserve a real interface, it ends up on this page instead of in a folder on somebody's laptop.
Get a free site audit →Three are live. Two answer in a second because your own machine does the work; the third takes three days because a person does. The list grows as we finish the next ones, and everything that lands here stays free.
These are the ones being worked on. They are listed as plain text on purpose — nothing gets a link until it is finished, because a page that loads and does nothing is worse than a page that does not exist yet. No dates, either. They ship when they are good.
Three reasons, and none of them are generous.
The first is that the software costs us almost nothing to run. A tool with no server, no database and no accounts is just a file: once it is written, serving it to ten thousand people a month costs the same as serving it to nobody, and there is no support queue attached. Charging for something that cheap would be more work than giving it away. The audit is the exception — that one costs us hours of a real person, and we give it away for the reason below.
The second is that this is how a lot of people find us. Someone searching for free SEO tools usually has the same problem our clients have, only earlier and with a smaller budget. We would rather be useful at that point than pay to interrupt the same person six months later. If a tool helps and you never speak to us, that is a fine outcome. If it helps and you eventually want the work done for you, you already know how we think.
The third is the one that matters most to us. A tool that actually works is a better sample of our judgment than a case study. A case study is our account of something you cannot verify. A tool you can break in thirty seconds, and if the scoring is soft or the advice is generic, you will know immediately. Publishing one is a standing invitation to check whether we know what we are talking about.
If you want the reasoning behind the checks rather than the checks themselves, the free training and the blog go considerably deeper. If you would rather hand the whole thing over, our services and our pricing are both public.
A tool tells you what is wrong on one page. The rest of it — organic search, visibility inside AI answers, paid channels and email — is covered properly elsewhere.
The tools will tell you what is wrong with a page. They will not write the next forty, fix the technical debt underneath them, or decide which channel deserves the budget. If you would rather hand that to someone who does it every day, book a free 30-minute strategy call and we will tell you where the opportunity is.