Free audit · Done by a person · Three business days

Free website audit.

Tell us the site and someone here will actually go through it — the pages that should be ranking and are not, the tracking that is quietly broken, the ad money going to terms you would never buy on purpose. You get what we find in an email within three business days, written by the person who looked.

This is not a scanner. A crawler can tell you an image is missing alt text; it cannot tell you that your highest-intent service page is buried four clicks deep and ranking behind a blog post you wrote in 2022. That second kind of finding is the reason this form exists and the reason it takes us a few days rather than a few seconds.

Request the audit

Skip it if you would rather we come in cold. A sentence here usually makes the audit sharper.

Your address is used to send the audit and to reply to you. It does not go on a mailing list, and we do not sell or share it.

What we look at

Six places the money leaks.

Whatever you pick in the form, we start here. These are the six areas that, across the accounts we have taken over, account for nearly every gap between what a site earns and what it could.

What you rank for, and what you should
The terms bringing you traffic today against the terms your buyers actually type. The common finding is not that a site ranks badly — it is that it ranks well for questions nobody pays to have answered, and is invisible on the four phrases that would fill the calendar.
Whether Google can read the whole site
Indexing, redirects, duplicate URLs, pages blocked by a robots rule somebody added years ago, and anything important sitting behind JavaScript that never runs for a crawler. This part is mechanical and it is where the quickest wins usually are.
Whether the pages answer the question
We read your key pages the way a buyer does. Does the page say what you do in the first screen, does it answer the objection the searcher arrived with, and is there one obvious next step — or three competing ones. A page can be technically perfect and still lose every visitor in the first sentence.
Where the ad budget is going
If you are running Google or Meta, we look at what the money is actually buying: search terms you are paying for that you would never choose, campaigns optimising to a conversion that is not a sale, and the landing pages taking that traffic. We cannot see inside your account from here, so this part gets sharper if you mention it in the notes.
Whether your tracking is telling the truth
Broken or double-counted conversions, a form that fires an event but never sends the email, analytics recording every visit as direct. This is the one that invalidates everything else: a site measured wrongly gets optimised wrongly, and confidently.
Whether AI answers mention you at all
A growing share of buying research now happens inside ChatGPT, Perplexity and Google's AI answers, which cite some sources and ignore others. We check what they currently say about your category, whether you appear, and which of your pages is even structured to be quotable.
What you get back

An email a person wrote.

Not a 40-page branded PDF. Those exist to look like value, and everybody who has received one knows they are mostly an automated crawl with a logo on the cover. What arrives instead is an email of the findings that matter, in the order we would fix them, with the reason each one matters to your revenue rather than to a score.

Each item is specific enough to act on without us. That means the URL, what is wrong with it, and what to change — written so you can forward the whole thing to a developer or a writer and have them get on with it. If the fix is genuinely beyond a quick change, we say so and tell you roughly what it involves, because a recommendation with no sense of cost is not advice.

We also tell you what is already working. Partly because it is true, and partly because the fastest way to lose ground after an audit is to redesign something that was quietly converting. If the honest answer is that your site is in good shape and the problem is elsewhere — pricing, offer, sales follow-up — you will get that answer too, and it is free.

There is no call you have to sit through to receive it. The audit arrives as an email whether you ever reply or not. If you do want to talk it through afterwards, book a call and we will; if you want to know what working with us costs before you do, the pricing is public.

The honest answer

Why we do this for free.

Because it is the best sales pitch we have, and we would rather use it than an ad. A few hours of our time on your site produces something you can judge directly: either the findings are sharp and specific, in which case you now know how we think, or they are generic, in which case you have lost nothing and learned something useful about us. A case study asks you to trust our account of work you cannot verify. An audit of your own site you can check line by line.

It also filters both ways, which is the part most agencies will not say out loud. Reading a site for a few hours tells us whether the problem is one we are any good at. Roughly a third of the audits we send end with us saying the work is not a fit — the budget is too small for the market, the real bottleneck is sales rather than marketing, or somebody already has it in hand. We would rather find that out before an engagement than three months into one.

What it is not is a lead-qualification trap. There is no call required to receive it, no follow-up sequence, and no artificial scarcity about how many we have left this month. You will hear from us once with the audit. If you do not reply, that is the end of it, and you keep the findings.

The limit is real capacity, not marketing. A person does these between client work, so they go out in the order they arrive and the three-day figure is what we can actually hold. If something is urgent, say so in the notes and we will tell you honestly whether we can get to it.

Which one you want

A score now, or an answer later.

We publish both kinds of thing, and they are not substitutes. The content analyzer is a real tool: paste a draft, get a weighted score out of 100 and the specific changes behind it, instantly, in your own browser, with nothing sent anywhere. It is the right choice when you have one page in front of you and a question that has a checkable answer.

This audit is the opposite shape. It is slower, it is a person, and it answers the questions a checklist cannot: which page deserves the effort, why the traffic you have is not converting, whether the thing you asked about is even your real problem. No tool can tell you that your best page is the one you are about to delete, and no tool will argue with the brief you gave it.

Use the tool while you write and ask for the audit when you want judgment. Both are free, neither requires an account, and asking for one does not sign you up for anything.

Keep going

While the audit is being written.

The audit tells you what is wrong with your site. These cover the thinking behind the fixes, and what it looks like to hand the work over.

FAQ

Free website audit
FAQs.

Is the website audit really free?+
Yes. No card, no trial, no call you have to attend to unlock it, and no paid version of the same document. You get the findings by email whether you ever reply or not. The only thing we ask for is a working address to send it to.
How long does it take?+
Three business days in almost every case. A person does these between client work, so requests go out in the order they arrive. If it is going to take longer than that we tell you rather than leaving you waiting, and if something is genuinely urgent, say so in the notes.
Is this an automated report?+
No. We use tools while we work, the same ones everybody uses, but the audit is written by the person who read your site and every finding is one they decided was worth your time. If you want an instant automated result, our content analyzer gives you one for a single page in your browser, with nothing sent anywhere.
Do I have to get on a call to receive it?+
No, and that is deliberate. The audit arrives as an email you can read, forward and act on without speaking to us. A call is offered, never required — if the findings are useful and you want to talk about who does the work, you will tell us.
What do you do with my email address?+
We send you the audit, and we reply if you write back. It is stored with your request so whoever picks it up knows who asked and what they asked for. It does not go onto a mailing list, it is never sold or shared, and you can ask us to delete the whole record at any time by replying to the confirmation.
Will you just tell me to hire you?+
Often the opposite. A fair share of these end with us saying the work is not a fit, or that the first fix is something your own developer should do in an afternoon rather than something to pay an agency for. An audit that recommends us regardless of what it found would be worthless to you and, within a few months, worthless to us.
Does my site need to be live?+
For this, yes — we are reading the real thing, including how it is indexed and what it currently ranks for, and a staging URL behind a password gives us none of that. If you are pre-launch, send the staging link in the notes anyway and say so; we will look at structure and messaging, which is most of what matters before launch.
Do you audit sites outside Canada?+
Yes. Most of the work is market-agnostic, and we run accounts in English and French. If your market is one we do not know well we will say which findings are confident and which are guesses, rather than presenting both in the same voice.
Free website audit

Or skip the audit
and just talk.

If you already know what is wrong and you want it fixed, the audit is a three-day detour. Book a 30-minute call instead and we will tell you what the work involves, what it costs, and whether we are the right people for it.