Paid Ads · Spotify

Reach ears no
scroll can skip.

Spotify is the one screen people don't look at. We plan and run audio ads, podcast sponsorships, and Video Takeovers that reach listeners in the moment they're working out, commuting, or focused. Bought through Ad Studio, targeted by behavior, and measured against reach, recall, and streaming conversion.

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Live · Audio ad · "Deep Focus" playlist
Advertisement
30-second audio spot
Your brand · ad-supported tier
0:180:30
Companion banner
Tap to learn more
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98%
completion
+14pt
brand lift
1.2M
reach
98%audio completion rate
15–30sunskippable audio spots
100+listening moments to target
EN + FRbilingual voice creative
98%audio completion rate
15–30sunskippable audio spots
100+listening moments to target
EN + FRbilingual voice creative
Why audio wins

Attention with
no scroll-past.

On a feed, your ad competes with everything around it. On Spotify, a single spot plays alone, in the listener's ears, at full attention. That's a different kind of reach.

Spotify audio ads run on the free, ad-supported tier, where a 15 or 30 second spot plays between tracks with nothing to scroll past. Completion rates sit far above video feeds because there's no competing content and no easy skip. It's the closest thing digital has to old-school radio reach, with modern targeting on top.

Podcasts add trust. A host-read sponsorship borrows the credibility the host has built with their audience, and dynamic ad insertion lets you scale that read across shows and episodes. Spotify also reaches the listeners traditional media keeps losing: cord-cutters and younger buyers who skipped cable and terrestrial radio entirely. We build across all of it, then tie it back to your paid ads so audio warms demand your other channels close.

Share of ear, not share of feed
One ad, no competing content, no scroll-past. Audio spots finish at rates video placements rarely touch, which is why recall holds.
Always-on
Moment-level intent
A workout playlist, a focus session, a morning commute. You reach people in a context, not just a demographic, and match the message to it.
Per campaign
Host-read podcast trust
A creator reading your ad in their own voice carries credibility a banner never will. We source shows and brief hosts to keep it authentic.
Per campaign
Hard-to-reach audiences
Cord-cutters and younger listeners who abandoned cable and radio are on Spotify daily. Audio is often the only channel that still reaches them at scale.
Always-on
Capabilities

Every Spotify
format. Bought right.

Spotify sells more than a pre-roll. We run the full inventory, from self-serve audio to host-read sponsorships, and pick the format that fits the goal.

01

Audio ads

15 and 30 second spots on the ad-supported tier, paired with a clickable companion banner. Script, voice, and mix produced to hold attention through the full read.

02

Podcast sponsorships

Host-read spots and dynamically inserted ads across Spotify's podcast network. We source the right shows, brief the hosts, and place pre, mid, and post-roll.

03

Video Takeover

Full-screen video served when listeners are actively looking at the app. The rare Spotify moment when you have both the ears and the eyes, so we use it for launches.

04

Ad Studio buying

Campaigns built and optimized in Spotify Ad Studio, the self-serve platform. Precise budgets, audience control, and creative testing without minimum spend built for enterprise only.

05

Sponsored Playlist & Marquee

Own the context around a mood or genre with a Sponsored Playlist, or use Marquee and Sponsored Sessions to put a full-screen promotion in front of engaged listeners.

06

Creative production

Scripts, voice talent, and sound design in English and French. Audio is written for the ear, not adapted from a display ad, because the read is the whole campaign.

What's actually included

No vague media plan.
Concrete deliverables.

Everything below is scoped before we spend a dollar of media. You'll know what's being produced, where it runs, and how we judge it.

Audio gets sold as a mystery. "We'll run some spots and check the brand lift." That's a way to spend a budget, not a strategy.

We tell you the formats, the moments, the creative, and the measurement plan up front. Every campaign ships with a script you approved, targeting you can see, and a report that separates reach from response.

Account & Ad Studio setup
Ad Studio account, Spotify Pixel, and conversion tracking configured so every campaign reports back to something real.
Week 1
Audio creative production
Script, voice talent, sound mix, and the companion banner. Produced for the ear in English or French, revised until the read lands.
Per campaign
Podcast sponsorship sourcing
Show shortlist, host-read briefs, and placement in dynamic ad insertion. We match audience fit, not just download counts.
Per campaign
Moment & audience targeting
Age, location, genre, playlist, activity, and device targeting built out and documented, so you see exactly who hears the ad.
Per campaign
Measurement & brand lift
Reach and frequency, brand lift studies where volume allows, and promo-code or pixel attribution to connect audio to action.
Per campaign
Optimization & reporting
Ongoing budget shifts across moments and shows, creative rotation, and a monthly readout that separates reach from response.
Monthly
Our approach

From silence
to share of ear.

Audio rewards a clear plan before launch. Get the moment and the message right first, and the optimization has something worth scaling.

01
Days 1–14 · Plan

Pick the moments that matter.

We map your buyer to the contexts they listen in, workout, commute, focus, cooking, and choose the formats and playlists that reach them. Budget follows the moment, not the other way around.

02
Days 15–30 · Produce

Write for the ear.

Scripts built around a single idea, voiced and mixed to hold attention for the full 30 seconds. Podcast reads briefed so hosts sound like themselves, not like a banner read aloud.

03
Days 31–60 · Launch

Go live, then tune.

Campaigns launch in Ad Studio and across podcast inventory. We watch completion, frequency, and response, then shift budget toward the moments and shows that pull.

04
Day 60+ · Scale

Prove it, then push it.

Brand lift and attribution tell us what's working. We scale the winning moments, refresh creative before wear-out, and feed warmed audiences into your retargeting.

How we compare

Same platform.
Different work.

Most audio buying treats Spotify like a cheaper radio slot. It isn't. Bought that way, it wastes the one thing that makes it work.

Most audio buyers
Radio, repackaged
One generic spot blasted to a broad age-and-gender target
A radio script re-used, ignoring how people listen on Spotify
Podcast buys chosen on download counts, not audience fit
Impressions and reach reported, with no read on response
Set live once and left to run until the budget is gone
Davnoot
Moment-first
Creative and message matched to the listening moment
Audio written for the ear, voiced in English or French
Host-read sponsorships briefed for fit and authentic delivery
Brand lift and pixel attribution that separate reach from response
Budget shifted weekly toward the moments and shows that pull
Case in point

From unheard
to unforgettable.

Representative engagement · DTC beverage
+19pt
Brand awareness lift

A regional beverage brand wanted younger buyers who no longer watched broadcast. We ran 30-second audio across workout and focus playlists, added host-read spots on three fitness podcasts, and retargeted engaged listeners on paid social. Over the flight, audio drove 2.1M reach, a 19-point lift in aided awareness, and cut the blended cost per acquisition on the retargeting layer by nearly a third.

2.1M
Listeners reached
96%
Audio completion rate
-31%
Retargeting CPA
FAQ

Spotify ads,
plainly answered.

Who actually hears Spotify audio ads?+
Audio and video ads serve to Spotify's free, ad-supported listeners, since Premium is ad-free. That's still a large, highly engaged audience, and it skews toward younger, cord-cutting buyers who are hard to reach on broadcast. Podcasts are the exception: their host-read and dynamically inserted ads reach both free and Premium listeners, so a podcast sponsorship covers the whole base.
What's the difference between audio ads and podcast ads?+
Audio ads are your own produced spot, bought through Ad Studio and inserted between tracks on the free tier, with a clickable companion banner. Podcast ads run inside shows: either host-read, where the creator voices your message, or dynamically inserted, where your spot is placed programmatically across episodes. Host-read borrows the host's credibility. Audio ads give you more control over targeting and creative. Most brands run both.
How is Spotify targeting different from Meta or Google?+
Spotify targets the moment, not just the person. Alongside age, gender, and location, you can reach listeners by genre, playlist, device, and real-time activity: working out, commuting, studying, cooking, or winding down. That context is unique to audio. It lets you match the message to what someone is doing, which is why a focus-session ad and a party-playlist ad should never be the same spot.
Do Spotify ads drive conversions or just awareness?+
Both, if you set them up to. Audio's core strength is reach and recall, so it fills the top of the funnel better than almost anything. But with the Spotify Pixel, promo codes, and a retargeting layer on paid social, you can connect that reach to action. We treat Spotify as demand generation that warms audiences your other channels then convert, and we measure it that way.
What's the minimum budget to run Spotify ads?+
Spotify Ad Studio is self-serve with a low entry point, so you can start a test campaign for a few hundred dollars. Meaningful reach and a readable brand-lift signal take more, and premium formats like Video Takeover, Marquee, and larger podcast sponsorships carry higher minimums. We scope the budget to the goal in the audit rather than pushing you to a package.
Can you produce the audio creative in French?+
Yes. We write, cast, and mix in both English and French, which matters for the Montreal market and any bilingual audience. Audio creative is written for the ear from scratch, not translated from a display ad, so each language reads naturally rather than sounding dubbed.
Serving Canada

Spotify ads,
close to home.

We run Spotify audio campaigns for brands across Canada, with dedicated local playbooks for our core markets. Remote-friendly everywhere else.

Explore more

More places
to be heard.

Spotify covers audio attention. These channels reach your buyers where they scroll, search, and shop.

Ready when you are

Own the moment
they're listening.

Book a free 30-minute Spotify ads audit. We'll map the listening moments your buyers spend time in, the formats that reach them, and what a first flight would be worth.

Book a free Spotify ads audit