Pricing · Google Ads

What Google Ads
management costs.

PPC pricing has two parts: what you spend with Google, and what you pay us to manage it. We're upfront that these are separate — your ad spend goes to Google's auction, our fee covers strategy, build, and ongoing optimization.

Get a PPC management quote
How our management fee works

How the management
fee works.

We typically structure fees as a flat monthly retainer scaled to account complexity, not a percentage of spend — a percentage model quietly incentivizes an agency to push your budget up even when it shouldn't. Retainers cover campaign strategy, keyword and audience research, ad creative, landing page recommendations, bid management, and weekly reporting with a monthly strategy review.

What affects the price

What affects
the price.

Number of campaigns and ad platforms (Search, Performance Max, Shopping, YouTube, or a mix).
Account history
A fresh account needs more building than one we're optimizing.
Conversion tracking complexity, especially for multi-step or offline sales cycles.
Whether landing pages need to be built or rebuilt to convert the traffic we're driving.

There's no minimum ad spend requirement to work with us, but we'll tell you honestly if your budget is too thin to get meaningful data — wasting your money isn't how we build long-term clients.

Google Ads pricing

Find out what
your account needs.

Book a free 30-minute strategy call and we will show you exactly where the opportunity is — and tell you honestly if your budget is too thin to get meaningful data.